‘A new lawsuit values a Twitter follower at $2.50 per month and argues that each one belongs not to the tweeter, but to their employer.’

Paul Rasmussen has some very useful tips:

Follow industry leaders who post links to important resources and influence conversations

* Post questions for quick answers and answer others’ questions to establish your credibility and expertise
* Create links to your Web site or blog (don’t over do it!)
* Keep up on the buzz in your industry
* Network with like-minded people.

Twitter takes only a few minutes to set up and using it could prove to be one of the best business decision’s you’ve made. You can use your mobile phone to update your tweets and the immediacy of the medium means it can be used as a convenient instant contact and support facility for your customers while you are on the move.